Logo
Paddy Power logo

Paddy Power

Explore Tool

An Irish bookmaker known for its irreverent marketing and creative football promotions.

3.2
Monthly Visitors:21.2M
Last updated:
paddy-power feature Image

Paddy Power Information

What is Paddy Power?

Paddy Power is a prominent Irish bookmaker and part of the Flutter Entertainment group, which also includes Betfair and FanDuel. It is renowned for its humorous and often controversial marketing campaigns, as well as its extensive range of football betting markets. The platform offers specials, enhanced odds, and money-back guarantees on selected events, catering to both casual and serious bettors.

How to Use Paddy Power

  • 1. Visit the Paddy Power website or download their mobile app. 2. Create an account and verify your identity as required. 3. Deposit funds into your betting account using the available payment methods. 4. Browse the extensive sportsbook, with a focus on football markets. 5. Place your bets on pre-match or live events. 6. Utilize features like Bet Builder to combine multiple selections, Cash Out to settle bets early, and Super Sub to swap players in special markets. 7. Withdraw your winnings to your registered account.

Paddy Power Core Features

  • Live streaming of over 100,000 events yearly
  • Bet Builder tool for creating custom multi-market bets
  • Super Sub feature for swapping player selections in special markets
  • Detailed Player Stats for goals, shots, and cards data
  • Creative promotions like 2Up Early Payout and Moneyback Specials
  • Live in-play betting
  • Cash Out functionality

Paddy Power Use Cases

  • Placing bets on football matches and other sports
  • Engaging in live, in-play betting during events
  • Creating custom bets using the Bet Builder tool
  • Streaming live sports events directly on the platform
  • Taking advantage of promotional offers and enhanced odds

Paddy Power FAQ

What is the Super Sub feature?

The Super Sub feature is a unique betting option offered by Paddy Power, primarily for football. It allows you to substitute a player in your bet slip with another player from the same match, even after the game has started, provided the original player hasn't yet been involved in a goal-scoring incident (like scoring or assisting). This gives you more flexibility and a second chance to adjust your bets based on how the match unfolds.

Paddy Power Pricing Plans

Freemium$0/month

Access to the platform and betting services is free. Users deposit their own funds to place bets. The company generates revenue through the margin on bets (the 'vig' or 'juice'). Various promotions, free bets, and enhanced odds are offered to customers.

Paddy Power Traffic Analysis

Visit Over Time

Monthly Visitors21.21M
Avg. Visit Duration00:08:00
Pages Per Visit8.24
Bounce Rate26.81%
Monthly Visit Trend
No data available

Geography (Top Regions)

1United Kingdom
84.62%
2Ireland
11.50%
3United States
0.41%
4Italy
0.28%
5Poland
0.28%
Low Traffic
High Traffic

Traffic Sources

Direct
63.98%
Search
21.66%
Referrals
5.83%
Social
4.13%
Display Ads
2.70%
Mail
1.06%
Other
0.64%
No data available

Alternatives to Paddy Power

47.5M
Featured
Bet365

Bet365

World-leading online sports betting and live streaming.

VISIT
2.1M
Featured
Bwin

Bwin

Premium sports betting with live streaming and cash out.

VISIT
1.4M
Featured
Pinnacle

Pinnacle

Sharp odds with the highest limits for serious bettors.

VISIT
12.3M
Featured
FanDuel

FanDuel

Sports betting and daily fantasy platform with live odds, parlays, and cash contests.

VISIT
12.2M
Featured
William Hill

William Hill

One of the oldest and most recognized names in British betting, offering comprehensive football coverage and betting markets.

VISIT
14.5M
Featured
DraftKings

DraftKings

Daily fantasy sports and sports betting marketplace.

VISIT
14.2M
Featured
Betfair

Betfair

Peer-to-peer betting exchange with live in-play markets.

VISIT
5.6M
Featured
Betway

Betway

Leading online sportsbook with competitive football odds.

VISIT